At Sift, we are on a mission to collect the app data for every smartphone user.

With billions of unique profiles of smartphone users around the world and data on billions of installed apps, we focus on analyzing the connections and links between apps - something that we call the App Graph. We leverage all of this data and advanced AI & machine learning algorithms to sift through 50 billion mobile ad requests daily in order to hyper-target app install ads for our clients.

Sift Media’s App Graph: billions of user profiles and billions of installed apps — *Sift’s App Graph: billions of user profiles and billions of installed apps*

At Sift, we are on a mission to collect the app data for every smartphone user.

sift /sift/ verb :: examine something thoroughly so as to isolate that which is most important or useful.